Silver at the 2025 Asia eCommerce Awards goes to SriLankan Airlines

SriLankan Airlines has been awarded the Silver award for Best Sales Growth Strategy at the Asia eCommerce Awards 2025, an event recognizing excellence in digital strategy and innovation held in Singapore. This recognition places the airline among esteemed global brands and highlights its commitment to evolving in the digital commerce space. Gayan Wickrama, Senior Manager of Commercial Services and Support at SriLankan Airlines, expressed the honor of receiving this award, attributing the success to their focus on enhancing customer experience through advanced technologies. The airline’s strategic digital business approach has effectively increased direct bookings and brand visibility, powered by targeted Google Ads and artificial intelligence, thus enabling it to meet significant growth targets.

• Digital Excellence: The award underscores the importance of innovative digital strategies in the airline industry, where consumer preferences are rapidly shifting towards online interactions.
• Market Competitiveness: By placing emphasis on digital commerce, SriLankan Airlines is not only enhancing its operations but also solidifying its position in the competitive landscape of global airlines.
• Strategic Alliances: Collaboration with tech platforms like Google showcases a trend of partnerships between traditional sectors and technology providers to drive business objectives.
• Focus on Customer-Centricity: The airline’s commitment to creating a seamless customer experience reflects a broader trend where businesses prioritize customer satisfaction as a key driver of growth.