Elephant House Ice Cream crowned ‘Brand of the Year’ at SLIM Awards

The recent recognition of Elephant House Ice Cream, which was awarded ‘Brand of the Year’ at the SLIM Brand Excellence Awards 2025 on November 13. This achievement highlights the brand’s leadership in the market, consumer trust, and its longstanding presence in Sri Lankan households. Alongside the top title, Elephant House secured Gold for Product Brand of the Year and Silver for Local Brand of the Year, showcasing its strengths in product innovation, marketing strategies, and consumer engagement. The brand, with over a century of heritage, emphasizes its commitment to quality and innovation, which has significantly influenced the frozen confectionery market in Sri Lanka. Key stakeholders, including Daminda Gamlath, Sathish Rathnayake, and Chathurika Fonseka, reflect on the significance of this recognition, citing consumer-focused initiatives, product quality, and deep emotional connections with families as vital components of their strategy. Moving forward, the brand plans to enhance consumer engagement, innovation, and adapt to evolving lifestyles within the market.

• Brand Recognition: This showcases the importance of awards in establishing market credibility and consumer trust.
• Consumer Engagement: The focus on consumer relationships highlights the evolving nature of marketing strategies in brand success.
• Quality Assurance: Emphasizing rigorous quality standards illustrates the critical role of product excellence in brand loyalty.
• Strategic Innovation: Continuous innovation is crucial for staying relevant in a competitive marketplace, as seen in Elephant House’s approach.