Bairaha celebrates 50 years of dominating the chicken sector in Sri Lanka.

Bairaha Farms PLC, a prominent poultry producer in Sri Lanka, recently marked its 50th anniversary, showcasing its significant contributions to the nation’s nutritional landscape. Established in 1975, Bairaha transformed chicken from a luxury to an accessible protein source for Sri Lankans. Over the decades, the company has grown from a small operation into a fully integrated poultry business that includes broiler breeding, feed milling, and islandwide distribution. With a commitment to quality and sustainability, Bairaha has built strong partnerships with rural farmers, fostering economic growth and supporting local agriculture. The company’s managing director emphasizes a dedication to innovation and adaptability in the face of challenges, promising to maintain affordable poultry access for all Sri Lankans while pursuing growth in both local and export markets.

• Economic Impact: Bairaha’s focus on integrating supply chains has positively influenced the agricultural economy of Sri Lanka, positioning the company as a significant economic player.
• Nutritional Shift: The shift in consumer perception about poultry reflects changing nutritional needs, aligning with global trends towards protein availability.
• Sustainability: Bairaha’s commitment to maintaining affordability while prioritizing sustainable practices demonstrates an understanding of both market demands and environmental responsibilities.
• Innovation in Agribusiness: The company’s continuous innovation not only supports its growth but also fosters an industry model that can adapt to changing global economic conditions.