Leading food and beverage firms from Sri Lanka attend Saudi Foodex in 2025

The article highlights the participation of 15 prominent Sri Lankan food and beverage sector companies at the 12th edition of Saudi Foodex 2025, facilitated by the Sri Lanka Embassy in Riyadh in collaboration with the Export Development Board (EDB) and the Sri Lanka Tea Board (SLTB). The event took place from September 21 to 24, 2025, at the International Convention & Exhibition Center in Riyadh. Sri Lanka’s Ambassador Ameer Ajwad inaugurated the pavilion and emphasized the opportunities within the Saudi market, identified as the largest in the Gulf Cooperation Council (GCC). The event showcased a variety of high-quality Sri Lankan products, including spices, fisheries, and Ceylon Tea, and included networking opportunities, discussions on market challenges, and business interactions, thereby reinforcing Sri Lanka’s commitment to expanding its reach in the Middle Eastern market.

• Economic Perspective: The demand in the Saudi market, coupled with the projected growth of the mass grocery retail sector, indicates ripe opportunities for exporters, especially those from Sri Lanka.
• Cultural Perspective: Showcasing Sri Lanka’s unique culinary heritage at international events allows for cultural exchange and awareness.
• Export Strategy: Strategic participation in international food expositions demonstrates a proactive approach by Sri Lankan officials to enhance market penetration.
• Networking Importance: The focus on establishing direct relationships with potential buyers signals a sophisticated understanding of market dynamics.