Dinemore launches DinemoreGo, expands with 14 new prime locations across Sri Lanka

Dinemore Ltd. has launched DinemoreGo, a new branch aiming to enhance dining accessibility with speed, affordability, and convenience for Sri Lankans. This initiative is part of a broader expansion strategy that includes the acquisition of International Restaurant Systems Ltd., bringing in 14 prime restaurant locations under Dinemore’s brand. The founder, M.S.M. Rishard, expressed pride in launching DinemoreGo, which aims to deliver high-quality dining experiences efficiently. Through this endeavor, Dinemore fortifies its status as a leader in Sri Lanka’s quick service restaurant (QSR) market, catering to modern lifestyle needs while upholding a legacy built on quality and service.

From a business perspective, this launch signifies a strategic maneuver to penetrate the competitive quick-service restaurant market in Sri Lanka by utilizing acquisition as a method of growth. The incorporation of modern dining elements aligns with current consumer trends favoring efficiency and convenience. From a cultural lens, DinemoreGo offers an opportunity for local communities to enjoy fast, quality dining, potentially reshaping the dining experience in everyday life. Furthermore, this initiative reflects Dinemore’s dedication to preserving its historical commitment to quality service while evolving to meet contemporary demands.